Technology and the Internet have completely transformed the way we conduct business, and businesses today can't compete without a strong virtual presence. Whether you're B2B, B2C, or something in between, your audience is using the Internet to get educated, engage, and make decisions. You’ll need a solid virtual presence to position your brand as the resource at the center of all their needs.
If your virtual presence is struggling or non-existent, it's time for a fresh perspective. Ijeoma Consulting will work alongside you to develop a virtual presence with creative and business-centered vision to capture your audience -- one that gives you a strong, consistent voice in the virtual marketplace.
WHY DOES HAVING A VIRTUAL PRESENCE MATTER?
CONNECT & ENGAGE
More people than ever are connecting to the virtual world through multiple devices. Their limited time and constant mobility means you must seek out your audience where they reside and find ways to connect and engage with them. This requires a virtual strategy that promotes rich, engaging content curated for the specific platform in a manner that strengthens your brand.
In their search for resources and solutions to their challenges, your audience will go online to look for information. If it can't easily find your offering, it'll move on to your competition. A clean, SEO-optimized, fully responsive website is the starting point. Designing social media outreach programs facilitates the audience engagement crucial to converting your prospects to loyal customers.
SEE OUR WORK
USING A Fresh Perspective TO BUILD YOUR VIRTUAL PRESENCE
Building a strong virtual presence involves many moving parts. A fresh perspective is necessary to take a step back and see how everything fits together.
Here's a small sample of the different tasks you'll need to complete:
- Design a functional, stylish website
- Use search engine optimization (SEO) to generate organic traffic
- Decide which social media platforms are most important to your audience
- Plan and create content to post on your website and share on social media platforms
- Leverage your current marketing efforts to benefit your virtual presence
Accomplishing these tasks involves the thoughtful process of analyzing your audience, identifying your strengths and weaknesses, and assessing your competition -- in order to determine where there are opportunities to exploit.
iC provides you with a huge advantage. With the marketing expertise to help you develop strategies for your unique competitive environment and our hands-on approach, implementation is quick and painless. We oversee the development, production, and review of your site's content, from videos to blog posts, and track how a site's content affects your engagement metrics.
Make sure to contact us today to get help with your website and social media marketing.